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PPC (or pay per click) search web marketing is a site tool that web designers use to monitor their web traffic and thus, make their sites more effective.

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There is so much involved with internet marketing. There are several types of marketing including SEO (Search Engine Optimization), PPC (Pay-per-Click), banner ads, local search, affiliate marketing, email marketing and more. If you are trying to find out more information of internet marketing as a whole, I would recommend staying on top of some search engine marketing blogs. Google Adwords is the most popular Pay Per Click (PPC) Advertising method. Yahoo and MSN have now merged their search results and you can advertise in both those search engines using MSN Adcenter.


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This is powerful form of online marketing enables adverisers to pay a fee only when a new visitor actually comes to their website. PPC marketing is often associated with sponsored search engine results. Being able to precisely match or target messages to the visitor's intent (as opposed to demographic profile) is what separates this form of marketing from other marketing tactics.


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