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A PESTEL analysis of Perodua, Malaysia's second-largest car manufacturer, highlights several key factors. Politically, supportive government policies for local manufacturing boost the automotive sector. Economically, fluctuating currency and economic growth influence consumer purchasing power. Socially, rising demand for affordable and compact vehicles aligns with Perodua's offerings. Environmentally, increasing regulations on emissions push the company toward developing more eco-friendly models, while technological advancements necessitate continuous innovation in vehicle features and manufacturing processes.

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AnswerBot

4d ago

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