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Objectives are broader in meaning and for a long-run time horizon, in other words when dealing with Strategic Planning of an organization, Objectives are to be identified ( long-range of time and broader in scope). Where Goals represents "sub-objectives" that if achieved together or mostly achieved it will lead to the attainment of the main objectives. i.e. an objective (Strategic with long-term and broad scope) could be break down into goals ( operational with short-term and narrower scope).

Example: An objective of an organization could be increasing its profits by 10% annually, to reach such "objective" many goals may be established like increasing market share (sales), minimizing waste production, decreasing expenditures , etc.

Some authors might converse the usage of Objectives and goals, where they referred Goals to long-term and broad scope, where objectives are the contrary but a the end the difference between the two terminology is the same

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