How has shampoo changed today?

Answer 1

Shampoo today has evolved significantly, with a growing emphasis on natural and organic ingredients to cater to health-conscious consumers. Formulations now often focus on specific hair types and concerns, such as hydration, color protection, and scalp health, utilizing innovative technologies. Additionally, there is a rise in eco-friendly packaging and sustainability practices, reflecting a broader trend towards environmental responsibility in the beauty industry. Finally, the introduction of solid shampoos and refillable options aims to reduce plastic waste, aligning with consumer demand for greener alternatives.