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In 1968, the popular Estée Lauder fragrance was "Youth-Dew." Originally launched in 1953, it was one of the first fragrances to be marketed as a bath oil as well as a perfume, appealing to a wide audience. Youth-Dew became known for its warm, spicy, and floral notes, solidifying Estée Lauder's reputation in the fragrance industry. Its popularity helped pave the way for the brand's subsequent success in the perfume market.

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