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teenagers and preteens 11 and 12

** Edit**

Not necessarily true. Pantene do a wide range of products that are suitable for all age ranges, both male and female.

Their "target audience" is actually anyone with hair. Specifically people who are unhappy with , or have a problem with their hair. This is because most personal care products are aimed at solving a problem, because people with problems want solutions, and therefore buy stuff to solve the problem. This means they are easy to sell to.

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14y ago

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