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Ajax cleanser (or Ajax brand cleanser with bleach) is a powdered household and industrial cleaner introduced by Colgate-Palmolive in 1947. Its slogan was "Stronger than dirt!", a reference to the mythical character Ajax. The slogan would be used again for its Ajax Laundry Detergent, when introduced in the early-1960s, with an armed knight riding a white horse. In addition, a widely mocked commercial in the late-1970s/early-1980s declared, "Armed...with Ajax!" In the UK character actress Ann Lancaster appeared on the "It cleans like a white tornado" television advertisements.

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