What is Missed Call Lead Generation?

Answer 1

Generating leads is both crucial and demanding for business growth. Lead generation mostly falls on the shoulder of the marketing and advertising departments and it can become a hectic process investing time, effort and a good amount of money. However, the missed call solution which is one of the best features of cloud telephony services can also act as one of the most cost-effective and effortless ways of lead generation.

It is also imperative to understand the working mechanism of a missed call service for recognizing its advantages. When a marketer subscribes to the missed call service there are certain aspects that need to be defined and maintained. The marketer needs to get a specified number for the customers to give miss calls on. It can be a virtual/toll-free number or a mobile number. The marketer also has the option of assigning various dedicated numbers to different marketing campaigns so that there can be a clear record of data regarding the calls. These numbers once broadcasted in different digital and non-digital platforms, attract customers who are interested in the product/service to give a missed call to the company. The cloud call management system enables a database where the number of the customer is stored as soon as the missed call comes and this database can be used by the sales department for generating potential customers.

The missed call service is economical and increases customer satisfaction level. The customers do not encounter extra charges nor do they have any anxiety regarding call costs as they understand very well that missed calls do not cost anything. This relief helps the sales agents during their call back to the customers to pitch various offers & products/services without leading to any kind of dissatisfaction. Also, missed call solution saves time and effort for both the customer and the agents as customers do not need to wait or go through various departments to get what they want and get a call back at their convenience and the agents can ensure automatically sorted potential & pleased customers willing to do more business with the company without trying unnecessary phone numbers of a large number of leads and getting confirmation from just a few of the probable ones

Answer 2

Missed call lead generation is a marketing technique where potential customers are prompted to call a designated phone number and then disconnect the call before it is answered. The business then captures the caller's phone number and uses it to follow up with marketing messages or offers. This method is cost-effective and allows businesses to collect leads without incurring call charges.