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1. Self-service: The cornerstone of all discount stores, self-service allows customers to

save money by carrying out their own locate-compare-select process.

2. Self-selection: Customers find their own goods, although they can ask for help.

3. Limited service: These retailers carry more shopping goods, and customers need

more information and assistance. The stores also offer services (such as credit and

merchandise-return privileges).

4. Full service: Salespeople are ready to assist in the locate-compare-select process. The

high staffing cost, the higher proportion of specialty goods, slower-moving items,

and more services, add up to high-cost retailing.

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