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1. Self-service: The cornerstone of all discount stores, self-service allows customers to
save money by carrying out their own locate-compare-select process.
2. Self-selection: Customers find their own goods, although they can ask for help.
3. Limited service: These retailers carry more shopping goods, and customers need
more information and assistance. The stores also offer services (such as credit and
merchandise-return privileges).
4. Full service: Salespeople are ready to assist in the locate-compare-select process. The
high staffing cost, the higher proportion of specialty goods, slower-moving items,
and more services, add up to high-cost retailing.
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