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This is going to depend on how "bad" your credit is and the CLTV ( combined loan to value ) of the EQ line. The combined loan to value is the amount of the first mortgage plus the max amount of the equity line divided by the appraised value of the home. If this is above 80 or 90 % you may have a difficult time in todays mortgage environment.
For most banks you need to wait at least one year. However, there are banks that will allow no seasoning on the property to add a second mortgage. Many lenders also offer this as a free add on... If you have little equity in the property it may make sence to wait. If you absolutely need the cash, there are some equity line products that will allow you to borrow up to 125% of your homes value. Its very important that if you take a second mortgage out, that your first mortgage is a fixed rate. If your first is not fixed, fix it now before you consider taking an equity line. Adding a second before fixing your first could put the homeowner in a precarious situation. If your CLTV(combined loan to value) is 125% that means you have 25% negative equity. This is not a good thing to have if your trying to refinance at a later date. If you plan on staying in the property for the long term it does not matter. (assuming you have no need to refi immediately) With a 125% HELOC product your banking on the fact that the home will continue to appreciate. Its dangerous with negative amortization products and in a down real estate market. We are currently in a pretty bad real estate market. But typically to have a new appraised value used other than a purchase price, Typically you should wait a year to take out an equity line.
In digital marketing, there are several key metrics that you can track and analyze to measure the performance and effectiveness of your marketing efforts. Here are some important metrics to consider: Website Traffic: Monitor the number of visitors coming to your website. This metric provides an overall indication of the reach and visibility of your digital marketing campaigns. Unique Visitors: Track the number of distinct individuals visiting your website. This metric helps you understand the size of your audience and the level of interest in your content or offerings. Conversion Rate: Measure the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to your newsletter. This metric indicates the effectiveness of your website in converting visitors into customers or leads. Click-Through Rate (CTR): For online ads or email campaigns, CTR represents the percentage of people who clicked on your ad or email link. It measures the effectiveness of your ad copy or email subject lines in generating interest and engagement. Bounce Rate: Bounce rate refers to the percentage of visitors who leave your website after viewing only one page. A high bounce rate could indicate a poor user experience or irrelevant content. Aim for a low bounce rate to ensure visitors explore multiple pages on your website. Average Session Duration: This metric measures the average amount of time visitors spend on your website during a session. It indicates the level of engagement and interest in your content. Longer average session durations generally suggest more engaged visitors. Cost Per Acquisition (CPA): CPA measures the average cost incurred to acquire a customer or lead. It is calculated by dividing the total cost of your marketing campaign by the number of acquisitions. This metric helps evaluate the efficiency and profitability of your campaigns. Return on Investment (ROI): ROI measures the return you receive from your marketing investment. It is calculated by subtracting the cost of the investment from the gained value, and then dividing it by the cost. ROI helps assess the profitability and success of your marketing campaigns. Email Open Rate and Click Rate: When running email marketing campaigns, monitor the open rate (percentage of recipients who open the email) and click rate (percentage of recipients who click on a link within the email). These metrics indicate the effectiveness of your email subject lines, content, and call-to-action. Social Media Engagement: Measure engagement metrics on your social media platforms, such as likes, comments, shares, and followers. These metrics help gauge the level of audience interaction and the effectiveness of your social media content. Search Engine Rankings: Monitor your website's ranking positions on search engine result pages (SERPs) for targeted keywords. Improved rankings indicate the success of your SEO efforts and can lead to increased organic traffic. Customer Lifetime Value (CLTV): CLTV calculates the total value a customer generates for your business over their entire lifetime as a customer. This metric helps assess the long-term profitability of your customer acquisition efforts. It's important to select and track the metrics that align with your specific goals and objectives. Regularly analyze these metrics to evaluate the performance of your digital marketing campaigns, identify areas for improvement, and make data-driven decisions to optimize your strategies.