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When cruise lines began placing billboards on their vessels, they ended up with floating advertisements that transformed the ships into mobile marketing platforms. This strategy not only generated additional revenue but also attracted attention and sparked conversations about the cruise experience. However, it also raised concerns about the aesthetics and branding of the ships, as some passengers felt that the advertisements detracted from the luxury and relaxation typically associated with cruising. Ultimately, this trend reflects the growing intersection of tourism and advertising in the travel industry.

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