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If the own price elasticity of demand for paper books is -2, a 4% decrease in the price is expected to increase the quantity demanded by 8%. However, since demand for ebooks is not affected by the price change in paper books, the overall increase in revenue will depend on the relative price elasticities of demand for paper books and ebooks. If the cross-price elasticity between paper books and ebooks is positive, the overall revenue could increase as the increase in paper book sales may positively impact ebook sales.

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1y ago

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