It is a strategic growth option model.
Atomic model of DemocritusAtomic model of DaltonAtomic model of ThomsonAtomic model of RutherfordAtomic model of BohrAtomic model of SommerfeldSchrödinger model
Now, an advanced model derived from the Niels Bohr theory.
The current model of an atom is called the Bohr model.
The Bohr Model, and its the basis of quantum theory
The Electron Cloud model
Igor Ansoff died in 2002.
Igor Ansoff was born in 1918.
H. Igor Ansoff is best known for his work in the field of strategic management. He is renowned for his contributions to strategic planning and the development of the Ansoff Matrix, a tool used by businesses to help identify growth opportunities. Ansoff's writings focus on strategic management theories and concepts to help organizations navigate competitive markets.
this man is one of the persons who helped to develop early computers.
John Vincent Ansoff, from Bulgaria, invented the first computer.
To identify marketing strategies in relation to Product, and the risk associated with carrying out this strategies. Do i sell more in existing market ? Do i enter new market ? Do i sell new product ? - either in Existing market or New markets . Do i diversify ? Ansoff's matrix helps to give a clearer picture to the questions above.
Advantages of Ansoff Matrix- Increasing the brand loyalty, this will encourage customers to buy their brand instead of some other. Well known brands use this strategy, such as; Kellogg's corn flakes.- Encourages customers to buy the product more regularly.- The brand may bring out different size quantities of the product, which will encourage customers to buy more of the product.
H. Igor Ansoff (December 12, 1918 - July 14, 2002) was a Russian_American, Applied_mathematicsand Business_manager. He is known as the father of Strategic_management.Marketing and MBA students are usually familiar with his http://wiki.answers.com/w/index.php?title=Product-Market_Growth_Matrix&action=edit&redlink=1, a tool he created to plot generic strategies for growing a business via existing or new products, in existing or new markets.Professionally, Ansoff is known worldwide for his research in three specific areas:The concept of environmental turbulence;The contingent strategic success paradigm, a concept that has been validated by numerous doctoral dissertations;Real-time Strategic_management.
One of the smart objectives for Cadbury is the use of an ansoff matrix. The matrix could be used to identify areas for growth. From this Cadbury's would be able to use market development and market penetration for their products.
Purchasing models handbook - 40 types. Book available from CIPS Section 1: Management Leadership Tannenbaum and Schmidt Situational Leadership Model Action Centred Leadership Tuckman Model Balanced Scorecard Iron Triangle Managerial Grid Section 2: Strategic Analysis Porters's generic strategies Ansoff Matrix Porters Five Forces Boston Box Innovation Diffusion Strategy Development PCA PESTLE Section 3: Key Processes Communication Processes Product Life Cycle Purchasing Life Cycle Network Analysis Ishikawa Demings PDCA Model Risk Impact Grid Section 4: Negotiation Persuasion Tools Matrix ZOPA Model Phases of Negotiation Thomas Kilman Conflict Model SPIN Model Rapport Matrix Section 5: Relationships Relationship Continuum Kraljic Model Supplier Preferencing Model Power Dominance Outsourcing Decision Matrix ESI Stakeholder Analysis Section 6: Organisations SWOT McKinsey 75 Cultural Web Model Porters Value Train Lewin's ForceField Analysis Model Lean vs Agil
Many places on the internet offer this service, even for free. Tools such as SWOT analysis, PEST analysis , Ansoff Matrix, and Boston Matrix can help you along the way as you write and outline our buisness and marketing stratergy.
A marketing oriented route focuses on packaging while a product oriented approach focuses on the stages needed to make a product sell. Both approaches relate to each other, but have different onsets.