answersLogoWhite

0

It is a strategic growth option model.

User Avatar

Wiki User

14y ago

What else can I help you with?

Related Questions

When did Igor Ansoff die?

Igor Ansoff died in 2002.


When was Igor Ansoff born?

Igor Ansoff was born in 1918.


What has the author H Igor Ansoff written?

H. Igor Ansoff has written: 'Strategisk planlaegning' 'Managing surprise and discontinuity' 'Corporate planning' 'Twenty years of acquisition behavior in America' 'Functions of the executive office in a large conglomerate' 'Comment on Henry Mintzberg's rethinking strategic planning'


Who is John Vincent Ansoff?

this man is one of the persons who helped to develop early computers.


Name of scientist who invented computer?

John Vincent Ansoff, from Bulgaria, invented the first computer.


Why should use Ansoff's matrix?

To identify marketing strategies in relation to Product, and the risk associated with carrying out this strategies. Do i sell more in existing market ? Do i enter new market ? Do i sell new product ? - either in Existing market or New markets . Do i diversify ? Ansoff's matrix helps to give a clearer picture to the questions above.


What are the advantages and disadvantages of ansoff's matrix?

Advantages of Ansoff Matrix- Increasing the brand loyalty, this will encourage customers to buy their brand instead of some other. Well known brands use this strategy, such as; Kellogg's corn flakes.- Encourages customers to buy the product more regularly.- The brand may bring out different size quantities of the product, which will encourage customers to buy more of the product.


Who is H.I Ansoff?

H. Igor Ansoff (December 12, 1918 - July 14, 2002) was a Russian_American, Applied_mathematicsand Business_manager. He is known as the father of Strategic_management.Marketing and MBA students are usually familiar with his http://wiki.answers.com/w/index.php?title=Product-Market_Growth_Matrix&action=edit&redlink=1, a tool he created to plot generic strategies for growing a business via existing or new products, in existing or new markets.Professionally, Ansoff is known worldwide for his research in three specific areas:The concept of environmental turbulence;The contingent strategic success paradigm, a concept that has been validated by numerous doctoral dissertations;Real-time Strategic_management.


What are the disadvantages of using ansoff matrix?

The Ansoff Matrix can oversimplify strategic options by limiting them to just four categories, potentially neglecting other viable strategies. It may also lead to a focus on growth at the expense of risk assessment, as it doesn't explicitly address the risks associated with each strategy. Additionally, the matrix assumes that market and product variables are stable, which may not reflect the dynamic nature of industries. Lastly, it can be less effective for businesses operating in highly competitive or rapidly changing environments where more nuanced strategies are required.


What is smart objectives for Cadbury?

One of the smart objectives for Cadbury is the use of an ansoff matrix. The matrix could be used to identify areas for growth. From this Cadbury's would be able to use market development and market penetration for their products.


What are the different types of purchasing models?

Purchasing models handbook - 40 types. Book available from CIPS Section 1: Management Leadership Tannenbaum and Schmidt Situational Leadership Model Action Centred Leadership Tuckman Model Balanced Scorecard Iron Triangle Managerial Grid Section 2: Strategic Analysis Porters's generic strategies Ansoff Matrix Porters Five Forces Boston Box Innovation Diffusion Strategy Development PCA PESTLE Section 3: Key Processes Communication Processes Product Life Cycle Purchasing Life Cycle Network Analysis Ishikawa Demings PDCA Model Risk Impact Grid Section 4: Negotiation Persuasion Tools Matrix ZOPA Model Phases of Negotiation Thomas Kilman Conflict Model SPIN Model Rapport Matrix Section 5: Relationships Relationship Continuum Kraljic Model Supplier Preferencing Model Power Dominance Outsourcing Decision Matrix ESI Stakeholder Analysis Section 6: Organisations SWOT McKinsey 75 Cultural Web Model Porters Value Train Lewin's ForceField Analysis Model Lean vs Agil


What is market oriented routes ansoff matrix?

The market-oriented routes in the Ansoff Matrix refer to strategies focused on existing and new markets, specifically through market penetration and market development. Market penetration aims to increase market share within existing markets by enhancing sales of current products, while market development involves introducing existing products to new markets. These strategies help businesses leverage their current offerings to maximize growth opportunities without changing the product itself. Overall, the matrix provides a framework for assessing growth strategies based on market and product dynamics.