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In 1985, when Coke came out with it's "New Coke", using high fructose corn syrup instead of sugar, they used the old cans, still labeled "Coca-Cola”, but with gold tops to distinguish the two. They never marketed these gold top cans as "New Coke". The transition was very discrete. The only way you could tell it was the "New Coke" was by looking at the ingredients. But finding that people preferred the original recipe, they quickly came out with "Coca-Cola Classic", once again containing sugar, which WAS highly marketed. While I have no proof of this, I believe the gold top cans were actually part of a taste test to see if people could tell the difference between the old and new Coke. Incidentally, I lived through that time of transition, so my answer is based on personal experience, not conjecture.

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