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Platinum is among the rarest metals to be found.

It is also extremely versatile, so there is a high demand in the automobile industry, Jewelry industry, Dental industry, electronic industry.

It does not (like gold) corrode easily.

It also has got a far higher melting point than gold. allmost twice as high temperature is required to melt platinum.

One of the really special caracteristics is that it does not expand much when heated up, and even melted platinum does not react readily with other compounds.

It is a tougher metal to form, not as mallable as gold.

It has got many of the properties of gold but is better suited due to more wear and tear resistance and also much better thermal properties.

Where as Gold is found mostly all over the world, Platinum is only found at a very few locations.

All this together makes the demand for platinum high... The combined effect of High demand and not a lot to go around makes the pricetag skyrocket.

Gold on the other hand is found so many places that the production is quite high. The demand is high, but more to go around, hence lower price.

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