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In the processing of Ivory Soap it is whipped (crunched is the term used in the soap business) so that the soap contains small air bubbles. The air bubbles lower the density of the soap to less than that of water so the soap floats.

Aside: The invention of Ivory soap was an accident when a worker crunched a batch too long. The resulting frothy mixture was though to be a failure until the ad-men thought out a program describing it asa desirable quality - "So pure, it floats"

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