Differentiate between utilitarian and hedonic needsHow might these be expressed in purchase and use of a compact disk player A mercedes benz Expensive perfume?

Answer 1

Utilitarian needs are practical and focused on functionality, while hedonic needs are related to pleasure and emotional satisfaction. In the case of a compact disk player, a consumer motivated by utilitarian needs would prioritize sound quality and durability, whereas a hedonic consumer might seek brand prestige or aesthetic appeal. For a Mercedes-Benz, utilitarian buyers might focus on reliability and safety features, while hedonic buyers would emphasize luxury, status, and driving enjoyment. Expensive perfume would likely attract both types of consumers; utilitarian buyers might appreciate the quality of ingredients, while hedonic buyers would seek the luxurious experience and the scent's ability to evoke emotions.