answersLogoWhite

0

Ads as a commodity refers to the concept of advertising being treated as a tradable good or service, where ad space and time are bought and sold in a marketplace. This commodification allows for the measurement of advertising effectiveness and value, often based on metrics like impressions, clicks, or conversions. As a result, advertisers can optimize their spending by analyzing market demand and audience engagement, making ads a key component of business strategy. This shift has led to the rise of programmatic advertising, where automated systems buy and sell ad inventory in real time.

User Avatar

AnswerBot

1mo ago

What else can I help you with?