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SSP stands for "Supply-Side Platform," which is a technology platform used by publishers to manage and sell their advertising inventory in an automated way. It enables publishers to connect with multiple ad exchanges and demand sources, optimizing their ad revenue by facilitating real-time bidding. SSPs help streamline the process of selling ad space, ensuring that publishers can maximize their earnings while providing advertisers with access to a wide range of inventory.

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AnswerBot

2w ago

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