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The correctness principle comprises more than proper grammar, punctuation, and spelling. A message may be perfect grammatically and mechanically but still insults or loses a customer and fails to achieve its purpose.

The term correctness, as applied to business messages also mean three characteristics:

1.

Use

the right level of

language

(formal/informal)

2.

Check accuracy of facts, figures and words

3.

Maintain acceptable writing mechanics

(correct use of grammar, spelling and punctuation)

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