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It is fast and easy to use. With the current modes of technology, it allows easy access at any time. You can get immediate feedback. It is user friendly and cheap. You do not need to be an expert to use it. For the manager of today, it allows the individual to be updated about company affairs. It allows upper management to be in touch with the public. Most CEO's of multi-national companies use it to send out information via social networks. It is a necessity today if you want your company to be a competitor in todays market.

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