What are the merits and demerits of channels of distribution?

Answer 1

Channels of distribution play a crucial role in delivering products to consumers, offering merits such as increased market reach, efficient logistics, and the ability to provide customer support. However, they also come with demerits, including potential channel conflicts, added costs that can affect pricing, and the risk of losing control over the brand message and customer experience. Balancing these factors is essential for businesses to optimize their distribution strategies.