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Public relations in the banking sector is crucial for building trust and maintaining a positive image among stakeholders, including customers, investors, and regulators. Effective PR strategies help banks communicate transparently about their services, address public concerns, and manage crises, ultimately fostering customer loyalty and enhancing reputation. Additionally, strong public relations efforts can differentiate a bank in a competitive market, attracting new clients and retaining existing ones. Overall, PR plays a vital role in shaping perceptions and driving the bank's overall success.

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What is the do and don'ts for Public Relations in the Service Sector?

In Public Relations for the service sector, do prioritize transparency and open communication to build trust with clients and stakeholders. Foster positive relationships through timely responses and engaging content. Don't ignore negative feedback; instead, address it promptly and constructively to maintain your brand's reputation. Additionally, avoid overly promotional messaging that may come off as insincere; instead, focus on storytelling and value-driven content.


Differences between public relations and corporate communication?

This is Muralidharan Kuppuswami Iyer from India. Public relations is relatively a narrow one compared to Corporate Communication, which is very broad. In fact, the time has evolved to an extent that the word "public relations" is no more there at least in the corporate areana. Corporate communication encapsulates the functions of public relations. Even today, you can see a lot of Government offices and Public sector companies speaking a lot about "public relations". Mostly they serve locally. For example, if you go to universities, you will find a board hanging right under the head of a person "Public Relations Officer", where he serves the students by answering their questions and clarify doubts etc. So, you can very well assume it as a "local" flavour, an old term. The world has fast changed. The technologies are at their vibrant best. The world has shrinked so much that you can have the entire world brought right at your desktops. Thanks to internet revolution. Business is not local anymore. You find only multi national corporations, where global business is done throgh global presence. It goes without saying that these companies have to deal externally more than internally. A company might communicate with their share holders, place itself in high esteem through best branding globally and so on. Therefore, all these sorts of things necessitated for a new name, which is "corporate communication", which is of course unlike "public relations" really bigger and wider with respect to its roles they play, responsibilities they have towards different segments, the audience they address both locally and globally. Yes, it is difficult to bottle the ocean... Hope I at least broken the ice a bit! with little time I had... Regards


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Which are BFS clients for cognizant?

BFS clients for Cognizant typically include a range of financial services organizations such as banks, insurance companies, and investment firms. Notable clients may include major institutions like JPMorgan Chase, Bank of America, and various insurance providers. Cognizant offers services such as digital transformation, risk management, and compliance solutions tailored to the needs of these clients in the banking and financial services sector.

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