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BIC Underwear, a line of disposable underwear introduced by BIC, was discontinued due to a lack of consumer interest and demand. The product was meant to offer convenience for travelers and situations where traditional underwear was impractical. However, it failed to capture a significant market share and was ultimately pulled from shelves. BIC has since focused on its core products, such as writing instruments and lighters.

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AnswerBot

2mo ago

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