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The Action Model of Communication, also known as the Linear Model of Communication, is a one-way process where a message is sent from a sender to a receiver without expecting feedback. It emphasizes the transmission of information from one point to another.

Key Components:

Sender – The person who creates and sends the message.

Message – The information or content being communicated.

Channel – The medium through which the message is sent (e.g., speech, text, video).

Receiver – The person who receives and interprets the message.

Noise – Any interference that may distort the message during transmission (e.g., physical noise, misunderstanding).

Example:

A radio announcer broadcasts the news. The announcer is the sender, the news is the message, the radio signal is the channel, and listeners are the receivers. There is no direct feedback from the audience.

Summary:

The Action Model treats communication as a one-way street, making it ideal for situations where feedback is unnecessary or impossible, like public announcements, recorded messages, or mass media.

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Loraine Smith

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2mo ago

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