What is Action model of communication?

Answer 1

The Action Model of Communication, also known as the Linear Model of Communication, is a one-way process where a message is sent from a sender to a receiver without expecting feedback. It emphasizes the transmission of information from one point to another.

Key Components:

Sender – The person who creates and sends the message.

Message – The information or content being communicated.

Channel – The medium through which the message is sent (e.g., speech, text, video).

Receiver – The person who receives and interprets the message.

Noise – Any interference that may distort the message during transmission (e.g., physical noise, misunderstanding).

Example:

A radio announcer broadcasts the news. The announcer is the sender, the news is the message, the radio signal is the channel, and listeners are the receivers. There is no direct feedback from the audience.

Summary:

The Action Model treats communication as a one-way street, making it ideal for situations where feedback is unnecessary or impossible, like public announcements, recorded messages, or mass media.

Answer 2

The Action Model of Communication, often referred to as the Shannon-Weaver Model, conceptualizes communication as a linear process where a sender transmits a message through a channel to a receiver. This model emphasizes the transmission of information and the potential for noise to disrupt the message. It highlights the roles of encoding, decoding, and feedback, although feedback is less emphasized compared to other models. Overall, it provides a foundational understanding of how messages are conveyed in a straightforward manner.