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It occurs when members of the channel disagree over roles or reward

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17y ago

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Channel conflict is also referred to as?

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Yes, channel members can prosper despite conflicts in their relationships by effectively managing and resolving disputes through open communication and collaboration. Conflict can foster innovation and improvement when approached constructively, encouraging members to identify and address underlying issues. By focusing on mutual goals and maintaining a shared vision, channel partners can turn conflicts into opportunities for growth and enhanced collaboration. Ultimately, successful conflict resolution can strengthen relationships and increase overall channel performance.


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Causes of channel conflict can include unclear roles or policies, competition over customers, pricing discrepancies, or communication breakdowns. Channel conflicts can be managed through setting clear expectations and guidelines, fostering open communication between channel partners, aligning incentives, and using technology to facilitate collaboration and transparency. Regular monitoring and addressing issues promptly can help minimize conflicts and ensure productive channel relationships.


The difference between conventional marketing channel and verticle marketing system?

Conventional marketing channel have been loose connections of independent companies, each showing little concern for overall channel performance. They have lacked strong leadership and have been troubled by damaging conflict and poor performance. A conventional marketing channel consists of one or more independent producers, wholesalers and retailers. Each is a separated business seeking to maximise its own profits, even at the expense of profits for the network as a whole. No channel members has much control over the other members, and no formal means exist for assigning roles and resolving channel conflict. Vertical marketing network VMN A distribution channel structure in which producers, wholesalers and retailers act as a unified network - either one channel member owns the others, has contracts with them, or wield so much power that they all cooperate.


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