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The current image in public relations (PR) emphasizes transparency, authenticity, and responsiveness. With the rise of social media, organizations are expected to engage proactively with their audiences and address issues in real-time. Additionally, there’s a growing focus on corporate social responsibility, where stakeholders expect brands to demonstrate ethical practices and contribute positively to society. As a result, successful PR strategies now prioritize building trust and fostering genuine connections with diverse audiences.

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3w ago

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