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What are types of media planning?

Media planning can be categorized into several types, including traditional media planning, digital media planning, and integrated media planning. Traditional media planning focuses on channels like television, radio, and print, while digital media planning encompasses online platforms such as social media, websites, and email marketing. Integrated media planning combines both traditional and digital approaches to create a cohesive strategy that maximizes reach and effectiveness across all channels. Additionally, strategic media planning involves data-driven decision-making to optimize ad placements and budgets for better ROI.


Why is free and unguarded communication in planning important?

ree and unguarded communication is important in planning because it plays a vital role.


What are the potential consequences of not planning?

Failing to plan means you plan to fail. You have to look at everything in order to make sure you can overcome your obstacles and planning helps you do that.


What is the importance in planning in business?

= Why and how do managers plan? = = Why and how do managers plan? = = The roles of planning and controlling in the management process. = = = = Reasons for Planning = = Why and how do managers plan? = = Reasons for Planning = = Criticisms of Formal Planning = = Criticisms of Formal Planning = = Criticisms of Formal Planning = = Criticisms of Formal Planning = = Criticisms Of Formal Planning = = Criticisms Of Formal Planning = = The Bottom Line: Does Planning Improve Organizational Performance? = = The Bottom Line:Does Planning Improve Performance? = = The Bottom Line:Does Planning Improve Performance? = = The Bottom Line:Does Planning Improve Performance? = = The Bottom Line:Does Planning Improve Performance? = = A sample means-ends chain for total quality management. = = Types of Plans = = Planning: Focus and Time = = Strategic Planning = = Tactical Planning = = Specific and Directional Plans = == == = EXHIBIT 3-3 Directional Versus Specific Plans = = Single-Use and Standing Plans = == == = Study Question :What types of plans do you use? = = Study Question : What types of plans do managers use? = ====== = Study Question : What types of plans do managers use? = == == == == == = Study Question: What types of plans do managers use? = == == == = Study Question: What types of plans do managers use? = == == == == == = = = = = = = = = = = = = = = Study Question: What are the useful planning tools and techniques? = = Study Question: What are the useful planning tools and techniques? = = Study Question: What are the useful planning tools and techniques? = = Study Question: What are the useful planning tools and techniques? = = = = = = = = = = = = = = Study Question: What are the useful planning tools and techniques? = = Study Question: What are the useful planning tools and techniques? = = Study Question: What are the useful planning tools and techniques? = == == == = How participation and involvement help build commitments to plans.= = How participation and involvement help build commitments to plans. = = = = = = Management by Objectives = = Cascading of Foundations of Planning = = Planning = = ØWhy and how do managers plan? = = ØWhat types of plans do managers use? = = ØWhat are the useful planning tools and techniques? = = ØHow does management by objective operate? = = Planning Defined:= = It is the managerial activity of: = = •Defining the organization's objectives or goals = = •Establishing an overall strategy for achieving those goals = = •Developing a comprehensive hierarchy of plans to integrate and coordinate activities= = = = = = Why and how do managers plan? = = ØPlanning = = ØThe process of setting objectives and determining how to best accomplish them. = = ØObjectives = = ØIdentify the specific results or desired outcomes that one intends to achieve. = = ØPlan = = ØA statement of action steps to be taken in order to accomplish the objectives. = = Why and how do managers plan? = = ØSteps in the planning process: = = ØDefine your objectives. = = ØDetermine where you stand vis-à-vis objectives. = = ØDevelop premises regarding future conditions. = = ØAnalyze and choose among action alternatives. = = ØImplement the plan and evaluate results. = = The roles of planning and controlling in the management process. = = = = Reasons for Planning = = Reasons for Planning = = Why and how do managers plan? = = ØBenefits of planning: = = ØImproves focus and flexibility. = = ØImproves action orientation. = = ØImproves coordination. = = ØImproves time management. = = ØImproves control. = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Reasons for Planning = = = = Criticisms of Formal Planning = = •Planning may create rigidity. = = •Plans can't be developed for a dynamic environment. = = •Formal plans can't replace intuition and creativity. = = •Planning focuses managers' attention on today's competition, not on tomorrow's survival. = = •Formal planning reinforces success, which may lead to failure. = = Criticisms of Formal Planning = = Planning may create rigidity. = = = = •Assuming that conditions will remain relatively stable, formal plans lock organizational units into specific goals and time frames. = = Criticisms Of Formal Planning = = Plans can't be developed for a dynamic environment. = = = = •Managing chaos and turning disasters into opportunities requires flexibility, not rigid, formal plans. = = Criticisms Of Formal Planning = = Formal plans can't replace intuition and creativity. = = = = •Developing strategy depends as much on intuition and creativity as it does on formal analysis. Because most successful strategies are visions, not plans, merely following a systematic framework will not yield incisive thinking. = = Criticisms Of Formal Planning = = Planning focuses a manager's attention on today's competition, not on tomorrow's survival. = = = = • Formal planning stresses capitalizing on existing opportunities, not reinventing or creating an industry. = = Criticisms Of Formal Planning = = Formal planning reinforces success, which may lead to failure. = = = = •Success can breed failure. Since change is motivated by problems, success may not motivate managers to challenge the status quo. = = = = = = = = The Bottom Line: Does Planning Improve Organizational Performance? = = •Formal planning means higher profits, higher return on assets, and other positive financial results. = = •Planning process quality and implementation contribute more to high performance than does the extent of planning. = = •When external environment restrictions allowed managers few viable alternatives, planning did not lead to higher performance. = = The Bottom Line:Does Planning Improve Performance? = = •The evidence is mostly positive and suggests several conclusions. = = The Bottom Line:Does Planning Improve Performance? = = •Financial results = = Formal planning in an organization is frequently associated with positive financial results. = = The Bottom Line:Does Planning Improve Performance? = = •Environmental concerns = = In those organizations in which formal planning did not lead to higher performance, the environment was typically the culprit. = = The Bottom Line:Does Planning Improve Performance? = = •Quality and implementation = = The quality of the planning process and the implementation of the plans affect performance more than does the extent of the plans. = = A sample means-ends chain for total quality management. = = = = = = = = = = = = = = = = Types of Plans = = = = Planning: Focus and Time = = •Strategic Plans = = ØAre organization-wide, establish overall objectives, and position an organization in terms of its environment. = = •Tactical Plans = = ØSpecify the details of how an organization's overall objectives are to be achieved. = = •Short-term Plans = = ØCover less than one year. = = •Long-term Plans = = ØExtend beyond five years. = = Strategic Planning = = •Strategic Plans = = ØApply broadly to the entire organization. = = ØEstablish the organization's overall objectives. = = ØSeek to position the organization in terms of its environment. = = ØProvide direction to drive an organization's efforts to achieve its goals. = = ØServe as the basis for the tactical plans. = = ØCover extended periods of time. = = ØAre less specific in their details. = = Tactical Planning = = •Tactical Plans (Operational Plans) = = ØApply to specific parts of the organization. = = ØAre derived from strategic objectives. = = ØSpecify the details of how the overall objectives are to be achieved. = = ØCover shorter periods of time. = = ØMust be updated continuously to meet current challenges. = = Specific and Directional Plans = = •Specific Plans = = ØClearly defined objectives and leave no room for misinterpretation. = = v"What, when, where, how much, and by whom" (process-focus) = = •Directional Plans = = ØAre flexible plans that set out general guidelines. = = v"Go from here to there" (outcome-focus) = = EXHIBIT 3-3 Directional Versus Specific Plans = = Single-Use and Standing Plans = = •Single-Use Plan = = ØIs used to meet the needs of a particular or unique situation. = = vSingle-day sales advertisement = = •Standing Plan = = ØIs ongoing and provides guidance for repeatedly performed actions in an organization. = = vCustomer satisfaction policy = = Study Question :What types of plans do you use? = = Study Question : What types of plans do managers use? = = ØShort-range and long-range plans = = ØShort-range plans = 1 year or less = = ØIntermediate-range plans = 1 to 2 years = = ØLong-range plans = 3 or more years = = ØPeople vary in their capability to deal effectively with different time horizons. = = ØHigher management levels focus on longer time horizons. = = = = = = Study Question : What types of plans do managers use? = = ØStrategic and operational plans = = ØStrategic plans - set broad, comprehensive, and longer-term action directions for the entire organization. = = ØOperational plans - define what needs to be done in specific areas to implement strategic plans. = = vProduction plans = = vFinancial plans = = vFacilities plans = = vMarketing plans = = vHuman resource plans Cont.. = = Study Question : What types of plans do managers use? = = ØPolicies and procedures = = ØStanding plans = = vPolicies and procedures that are designed for repeated use. = = ØPolicy = = vBroad guidelines for making decisions and taking action in specific circumstances. = = ØRules or procedures = = vPlans that describe exactly what actions are to be taken in specific situations. = = Study Question : What types of plans do managers use? = = ØBudgets and project schedules = = ØSingle-use plans = = vOnly used once to meet the needs and objectives of a well-defined situation in a timely manner. = = ØBudgets = = vSingle-use plans that commit resources to activities, projects, or programs. = = vFixed, flexible, and zero-based budgets. = = ØProjects = = vOne-time activities that have clear beginning and end points. = = vProject management and project schedules. = = Study Question : What are the useful planning tools and techniques? = = Study Question : What are the useful planning tools and techniques? = = ØForecasting = = ØMaking assumptions about what will happen in the future. = = ØQualitative forecasting uses expert opinions. = = ØQuantitative forecasting uses mathematical and statistical analysis. = = ØAll forecasts rely on human judgment. = = ØPlanning involves deciding on how to deal with the implications of a forecast. = = Study Question : What are the useful planning tools and techniques? = = ØContingency planning = = ØIdentifying alternative courses of action that can be implemented to meet the needs of changing circumstances. = = ØContingency plans anticipate changing conditions. = = ØContingency plans contain trigger points. = = Study Question : What are the useful planning tools and techniques? = = ØScenario planning = = ØA long-term version of contingency planning. = = ØIdentifying alternative future scenarios. = = ØPlans made for each future scenario. = = ØIncreases organization's flexibility and preparation for future shocks. = = Study Question : What are the useful planning tools and techniques? = = ØBenchmarking = = ØUse of external comparisons to better evaluate current performance and identify possible actions for the future. = = ØAdopting best practices of other organizations that achieve superior performance. = = Study Question : What are the useful planning tools and techniques? = = ØUse of staff planners = = ØCoordinating the planning function for the total organization or one of its major components. = = ØPossible communication gaps between staff planners and line management. = = Study Question : What are the useful planning tools and techniques? = = ØParticipation and involvement = = ØParticipatory planning requires that the planning process include people who will be affected by the plans and/or will help implement them. = = ØBenefits of participation and involvement: = = vPromotes creativity in planning. = = vIncreases available information. = = vFosters understanding, acceptance, and commitment to the final plan. = = How participation and involvement help build commitments to plans.= = How participation and involvement help build commitments to plans. = = Management by Objectives = = •Management by Objectives (MBO) = = ØA system in which specific performance objectives are jointly determined by subordinates and their supervisors, progress toward objectives is periodically reviewed, and rewards are allocated on the basis of that progress. = = ØLinks individual and unit performance objectives at all levels with overall organizational objectives. = = ØFocuses operational efforts on organizationally important results. = = ØMotivates rather than controls. = = Cascading of Objectives = = Management by Objectives (cont'd) = = bjectives =


Why is it important to communicate with and address the issues pertaining to facility planning raised by stakeholders?

Why is it important to communicate with and address the issues pertaining to facility planning raised by stakeholders?Read more: Why_is_it_important_to_communicate_with_and_address_the_issues_pertaining_to_facility_planning_raised_by_stakeholders

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