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Postgression- in the active sense is both a play on the word ‘postgres’ in itself (a database- SQL) as well as the combination of its two roots; 1. post- as in after- cleverly displacing ‘pro’- as in 2. progress. The Postgression business model eliminates Internal redundancies associated with duplicate workflow- across duplicate technology platforms and departments. Internal redundancies as such create unnecessary over expenditures and by eliminating them- Combining redundant roles such as marketing, public relations and sales into one business development role. Savings can then be added back onto a firms bottom line as revenue. The postgression model affords organizations of all sizes the abilities to respond to market demands at a much faster rate, adapt to the needs of targets more effectively and, depending on the severity of the organizations circumstance- this model can prevent an organization of any size from going totally bankrupt. Improved productivity and adaptability also yields competitive advantages for companies that become more valuable to their targets as a result. A solid understanding of the now vague term ‘Business Development’ is imperative as its true definition is the backbone of this model.
