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Electronic Theory or Mathematical One very influential theory is called electronic theory of communication. This idea emphasized the technical problems of transmitting a message from a sender to a receiver. It uses the language of electronics. The message begins with an information source, the mind of the sender who encodes a message into words and sentences. The message is transmitted as a signal through a channel, where it may be distorted by noise. As a last step, the receiver (listener or reader) decodes the message.

This theory introduces the ideas of senders and receivers and of possible interference. It emphasizes one important aspect of communication: accuracy. Its usefulness is limited. One may express an idea very accurately, but other may think he does not have the right to talk.

Social Environment Theory Social environment theory is of the social and behavioral scientists. It says that we must consider the situation, the social context in which we will work.

When we work and communicate together, we all participate in a social situation, within that situation; each agrees to assume certain roles - such as "compromiser," "initiator," "or "encourager" - based on our part in the activity.

We each have a certain status prescribed officially, such as our job title. We need to understand the rules, or the "culture," of the environment in order to communicate: both the official rules - such as company policies and practices - and those unwritten rules regarding to whom, how, and when, and for how long it is appropriate for us to communicate within a certain organization.

Within a certain environment, Social environment theory is helpful because it adds the important dimension of the specific social situation. A nicely tailored message may still fail to achieve its objective if you write to the wrong person at the wrong time.

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When the term encodes was changed to behaves it accommudated which principles of communication?

The change from "encodes" to "behaves" reflects the principles of communication that emphasize interaction and context over mere transmission of information. It recognizes that communication is a dynamic process influenced by social, cultural, and situational factors. This shift also highlights the importance of understanding how individuals adapt their communication styles based on feedback and the environment, aligning with principles of constructivism and pragmatics in communication theory.


Which communication theory is best for communication?

Schramm's model


What is Denis MC Quail's mass communication theory about?

First, it should be noted that Denis McQuail does not have just one theory. He is a well-respected professor, researcher, and author, and his best-known book is called "Mass Communication Theory." It is now in a 6th edition, and is worth owning. In this very thorough book, McQuail explains nearly every modern theory about how mass communication occurs, and he also examines how mass communication affects society. His own research is included: for example, he discusses the role of politics and political rhetoric in mass communication, how globalization has affected mass communication, and the role of new media (including social media) as a factor in what the public believes.


What is two step flow communication theory?

The two-step flow communication theory posits that media effects are mediated by opinion leaders who interpret and relay information to others within their social circles. According to this theory, individuals are more influenced by these opinion leaders than by the media itself, suggesting that interpersonal communication plays a crucial role in shaping public perceptions and behaviors. This model highlights the importance of social networks in the dissemination of information, indicating that media messages often pass through a secondary layer before reaching the wider audience.


4 normative theory of mass communication?

1. authoritarian (controlled media) 2. libertarian (free media) 3. soviet (communist) 4. social responsibility

Related Questions

How does the social scientific theory and mass communication relate?

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Which are three theories that explain the origin of language?

The bow-wow theory suggests that language originated from imitating natural sounds in the environment. The gestural theory proposes that language began as a system of gestures and signs. The social interaction theory posits that language evolved to facilitate social communication and cooperation among early humans.


Communication theory in health and social care?

If you need help try: www.nvq3.info


What does Karl Deutsch's communication theory say?

Karl Deutsch's communication theory emphasizes the role of communication in building and maintaining social cohesion within a society. He suggested that effective communication fosters trust, shared values, and a sense of belonging among individuals, ultimately contributing to societal stability and cooperation.


What is Karl deutsch's communication theory?

Karl Deutsch's communication theory focuses on how communication shapes relationships and interactions among individuals, groups, and nations. He believed that effective communication can reduce misunderstandings, build trust, and foster cooperation among different entities in society. Deutsch's theory highlights the importance of open and honest communication in promoting peace, understanding, and social harmony.


What symbolic interaction in sociology?

Symbolic interaction in sociology is a theory that focuses on how individuals create shared meanings through communication and interaction. It emphasizes the importance of symbols, gestures, and interactions in shaping people's understanding of the world and how they construct their social reality. This theory suggests that individuals constantly negotiate and interpret these symbols to form their identities and make sense of their social environment.


What is definition of reflection theory?

Reflection theory is a sociological concept that posits individuals' actions are a reflection of their surroundings and social environment. It suggests that people's beliefs, behaviors, and attitudes are shaped by the larger social structures in which they are embedded. Essentially, the theory argues that individuals are a product of their social context.


Is gender schema theory based on social learning theory?

No, gender schema theory is not based on social learning theory. Gender schema theory posits that individuals develop mental frameworks (schemas) for understanding gender based on cultural norms and stereotypes. In contrast, social learning theory focuses on how individuals acquire new behaviors through observation and imitation of others in their environment.


What is sociocultural theory in language learning?

Sociocultural theory in language learning emphasizes the importance of cultural and social factors in the acquisition of language. It highlights the role of interactions and social contexts in shaping language development. This theory suggests that language learning occurs through participation in social activities and communication with others.


Albert Bandura is a major proponent of what theory of personality development?

Albert Bandura is a major proponent of the social cognitive theory of personality development. This theory emphasizes the role of observational learning, reinforcement, and cognitive processes in shaping individual behavior and personality. Bandura's theory highlights how individuals learn and develop through their interactions with the social environment.


When the term encodes was changed to behaves it accommudated which principles of communication?

The change from "encodes" to "behaves" reflects the principles of communication that emphasize interaction and context over mere transmission of information. It recognizes that communication is a dynamic process influenced by social, cultural, and situational factors. This shift also highlights the importance of understanding how individuals adapt their communication styles based on feedback and the environment, aligning with principles of constructivism and pragmatics in communication theory.


How would the social learning theory explain the development of nonverbal communication?

Social learning theory suggests that individuals learn nonverbal communication through observation, imitation, and reinforcement. People observe the behavior of others, especially influential models such as parents or peers, and imitate their nonverbal cues. Positive reinforcement for using nonverbal communication effectively further encourages its development.