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New communications media often build upon or enhance previously existing forms, integrating their strengths while addressing limitations. This relationship can lead to the evolution of media, where new platforms emerge to complement or replace older ones, such as how social media has transformed traditional print and broadcast journalism. Additionally, new media can revive interest in older forms by providing them with a digital presence or context, creating a dynamic interplay between innovation and tradition. Overall, this relationship is characterized by adaptation, convergence, and sometimes competition.

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