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Announced means that a public statement has been made about something (in the context of your question, this would generally be a statement about its existence), whereas 'advertised' means that the product's availability has been advertised (ie: stated in public) and is subject to advertising regulations (such as actual availability to be purchased, price, associated accessories etc.)
Therefore a product can be "announced" well before it is actually available (and indeed may never become available, for multiple reasons including but not limited to having no idea how to make one), whereas a product which is "advertised" must meet the advertising regulations in (at least) the area where the advertisement is displayed, or where the advertisement says the product is available. These regulations are generally based around the principles that it must be possible to buy the item being advertised, that it must appear as the advertisement portrays it, and do what the advertisement claims it can do.
Manufacturers can "announce" anything they like, and such pronouncements are entirely outside consumer protection laws.
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