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The receiver in business communication is crucial because they interpret and respond to the message being conveyed. Their understanding, context, and feedback directly impact the effectiveness of the communication process. Recognizing the receiver's perspective allows the sender to tailor messages appropriately, enhancing clarity and engagement. Ultimately, effective communication hinges on the receiver's ability to comprehend and act on the information provided.

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1mo ago

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The terms "sender-receiver" and "receiver-sender" typically refer to roles in communication processes. In a sender-receiver model, the sender initiates the message, while the receiver is the recipient who interprets it. Conversely, a receiver-sender model emphasizes the receiver's active role in providing feedback or responding, making them a sender as well. Essentially, the distinction lies in the focus on who initiates versus who responds in the communication dynamic.


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