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Considering the cost of communication is crucial because it directly impacts the budget and resource allocation of a project or organization. Different media have varying costs associated with production, distribution, and reach, which can affect the overall effectiveness of the communication strategy. By assessing costs, organizations can choose the most efficient media that maximizes impact while minimizing expenses, ensuring a better return on investment. Additionally, understanding costs helps in prioritizing communication efforts, especially when resources are limited.

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3mo ago

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