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According to "The Handbook of Public Relations," an article in "Business Week" first referred to professions in the communications field, including public realations, as a "velvet ghetto," a safe space where "women managers could be counted as such but would not threaten men for competition for top management jobs."

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What is the Velvet Ghetto?

The velvet ghetto is an idea describing the high profile, but low power positions in business and government that are given to women and minorities. Placing minorities and women into these positions presents an image of diversity and progressiveness. Such positions tend to have a great deal of influence, but rarely are given the power to veto, or deliver the "bottom line" (Domhoff and Zwiegenhaft).


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