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. Technology and its related applications are developing at a rapid pace. If organizations are to compete successfully in today's marketplace, they have little choice but to be behind the technology ball. The management of the technology and the development of innovative ideas are the ingredients that make companies successful today. Technology is just technology - the management of the technology is the ingredient for the creation of a competitive edge. It is what you do with the technology that you have that will lead you to discover innovative ways to conduct business.

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Q: You have learned that it is not technology that creates a competitive edge but the management process that exploits technology?
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