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Market leaders enjoy many advantages that non-leaders can only dream of. The advantages are: * Premium price due to the leader status * Lower product cost due to economies of scale * Lower sales cost and shorter sales cycle due to market awareness and automatic inclusion for product evaluation * Longer product life cycle and more customer loyalty due to customers' self intersts * Free third party product porting and support due to the economic benefits to the third party developers * More favorable distribution terms due to more channel demands * Easy access to decision makers of the target customers * Get to be included in customers' future plans * More publicity due to the leadership status * Easier to recruit the best talents because it can advance people's career
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