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ObjectsPhysical things can be very useful and create a very visceral impact as you use them as direct examples or as metaphors for points you want to make. PhotographsPhotographs provide a picture of reality and are easily included in slides where they can be used illustrate a point or just provide a background. They are good for illustrating action, evoking emotion and more. When you show a person doing something, your audience may well empathize with the image, putting themselves in the place of that person.

A disadvantage of photos is that the important detail can be lost so it may be important to ensure they are projected on a large screen.

It is also important with photographs of people that any legal constraints, such as privacy laws, are considered. If in doubt, start by considering whether the person may or may not be happy to be in your photograph. Whilst it is often ok to have people in the background, when they are the subject and when you are using them to promote something, then you may be on difficult ground.

DiagramsDiagrams illustrate concepts and ideas by using shapes rather than words. Shapes can have different internal angles and use color with specific effect, such as using red to make something stand out or imply danger. They can be positioned relative to one another for subtle effect, for example higher up or more central often means 'more important'.

As well as projected, a diagram may be drawn on a flipchart or whiteboard. Whilst not as neat as a computer diagram, this appears more spontaneous and can be used to enhance your own credibility.

GraphsGraphs and charts are diagrams that interpret data, visually. They include line graph, bar charts, pie charts, radar diagrams and so on.

Graphs are often much better than tables at showing meaning and communicating the value of data. They do this best by such as showing how some numbers are relatively larger than others, how numbers change over time, and so on.

ChartsNon-numeric charts can show a number of different things, in particular where individual items have distinct relationships with one another.

Flowcharts show the relationships between different activities. Organizational charts show who reports to who. Network diagrams show many-to-many relationships.

MapsMaps are variants of charts that are used to show where things are relative to one another. They may be to scale or simply relative (such as the famous London Underground map).

Maps can of course be geographic, but they can also be any form of showing how things relate and how to get from A to B, for example you could produce a figurative map of how to go from an inexperienced speaker to a skilled presenter

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