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Wholesaling plays a key role in supply chains, often managed through a B2B platform that connects producers, wholesalers, and retailers. The main functions include buying goods in bulk from manufacturers, breaking them into smaller lots, and distributing them to retailers or institutions. This process ensures that products move efficiently from production to end markets at competitive prices.

Wholesalers also provide storage, maintain inventory, and help stabilize supply by ensuring products are available when needed. They reduce risks for manufacturers by taking on large orders and help retailers by offering credit facilities or flexible purchasing terms. In addition, they share market insights, product information, and demand trends that support better decision-making. With digital growth partner like Pepagora, a B2B platform makes these functions more transparent and accessible, allowing businesses to trade smarter, reach wider networks, and grow consistently in competitive markets.

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shreya goyal

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1mo ago

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