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Information systems design is based on the idea that technology should be used to promote and support the business model. What this means is that an information systems expert should also be knowledgeable about the processes within a business which cause it to operate. The primary purpose of any business is to generate income. All functions of a company should be designed as efficiently as possible to conserve capital and produce income. Given the nature of each functional area of a company, information systems solutions must be designed to meet the needs of each area BUT also meet the needs of the company as a whole. You begin by using a holistic view of the company and think about how technology will work together throughout the entire enterprise. The first example would be e-mail systems. You want the exact same e-mail system for the entire company so that everyone can talk to each other easily. In addition, supporting one system costs less. A second example would be the phone system. Most modern companies are using IP based phone systems which share the network data infrastructure and again save money. If you look at a Finance department, you want to provide financial systems which meet the needs of financial reporting but also provide value to other business units such as manufacturing or inventory control.

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