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Starting a company of your own can be one of the most rewarding activity in your life. The money may not come in in excess but it can open up to a lot of new opportunities and chalenges.

The Channel : Most of the ssoftware products is sold through the channel. Manufacturers first sell to distributors. Distributors to Reselers and Resellers to Customers.

Generating Cash Flow through Services : Many software companies generate revenuw with a view of funding software development through the sale of professional services.

Vertical and Horizontal Software Products : The overall market for software products can be divided into two main types such as :Vertical and Horizontal.

Vertical Software products serve a limited market . On the other hand, Horizontal Software productsattempt to serve a much broader and more general customer base.

For more information, please refer the link in sources. Hope this helps.

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