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The four areas are:
1. Develop a relationship strategy- establish, build and maintain customer relationships.
2. Develop a product strategy- make correct decisions concerning the selection and positioning of products to meet identified customer needs.
3. Develop a customer strategy- develop a plan that results in maximum responsiveness to the customer's needs.
4. Develop a presentation strategy- have a well developed plan that includes preparing the sales presentation objectives, preparing a presentation plan that is needed to meet these objectives, and renewing one's commitment to provide outstanding customer service.

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