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This is one of the most useful marketing tools that any ecommerce site must have. I'll explain how they work, where they work best, and how you can use them to find top-converting traffic.  Track variants allow you to track your variants, which means you can see which of your product variations is converting better and why. Track variants are typically used for product variations, like size or color, and is particularly useful for identifying which color or size is more likely to convert. For example, you might have some fancy pants that come in a small, medium, and large. You can easily create a track variant for each size, or for the colors of the pant, or for both.

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Amy Smart

Lvl 7
3y ago

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