What is CRM and ERP?

Answer 1

Enterprise Resource Planning software (ERP) and Customer Relationship Management (CRM software), give companies the power to control their success in today's market. While similar at first glance, ERP and CRM platforms are distinctively different. Understanding each platform is critical to your system's success.

ERP software is designed to make a company's processes more effective and efficient. By better managing all of the key functions of a company - accounting, warehouse, inventory and supply chain - ERP software allows the company to focus on what really matters: the data. With integrated ERP software, employees can update the platform with important information available in real-time to all departments within the company.

The main purpose of CRM, like any organizational initiative, is to increase profit. In the case of CRM this is achieved mainly by providing a better service to your customers than your competitors. CRM not only improves the service to customers though; a good CRM capability will also reduce costs, wastage, and complaints. Effective CRM also reduces staff stress, because attrition - a major cause of stress - reduces as services and relationships improve.

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Answer 2

When you think about CRM (Customer relationship management) and ESP (email service provider) definitions, you will realize that they are two different concepts.

So let us see what the differences between them are:

ESP is marketing focused → CRM is Sales focused

CRM focuses on looking after the customer→ ESP is more about reaching out to people who don't already know you.

Roles of ESP: (Email service provide)

Bulk communication: you can send one message to hundreds of thousands of people.

Creating lists : you can segment your contacts into individual lists

Automatic messages: you can create many emails in advance and schedule them to be sent out at various dates during the year.

Servers dedicated to emailing: ESP servers are simply meant for sending emails.

Roles of CRM: (Customer relationship management)

Maintain database : CRM give you the ability to sort contacts and and make information readily accessible

Score leads: CRM can tell you if a prospect is hot or cold and can inform you precisely where they are in your marketing funnel.

Keep records: You can leave individual notes on a person-by-person basis.

Your CRM can do all this because it merges with your ESP it takes the contacts from your ESP list, segments them out based on their engagement and gives you suggestions on how to message your contacts.

The two work together to create in-depth profiles on the customer you communicate with and take you to a completely new level of marketing.