What is advantages of greenfield operation?

Answer 1

The advantage of greenfield operations is that they give firms complete control of operations (an advantage over joint ventures), have better proprietary protection of their products, and can better centrally control operations (Peng, 2009).

Reference

Peng, M. W. (2009). Global strategy (2nd ed.). Mason, OH: Cengage Learning.

Answer 2

"Green field" refers to a foreign company's investment in the land and infrastructure that will support a new business. The land may or may not have a facility earlier.