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Typical B2C e-commerce site has the same offer for all customers - the same prices, the same promotions. But there is a new kind of e-commerce, called B21 - Business-to-Individual. In this case an offer (and appearance of a website) are personalized to meet demands and preferences of a single person/client. These preferences are based on this client's previous orders and on his behaviour on website.

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15y ago

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