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Copy development is the process of creating persuasive and engaging written content for marketing and advertising purposes. The key steps typically include research and understanding the target audience, brainstorming and generating ideas, drafting the copy, revising and refining it for clarity and impact, and finally, testing and optimizing the content based on feedback and performance metrics. Effective copy development aims to align the message with the brand's voice while motivating the audience to take action.

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1mo ago

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