What is globalisation and how has it affected modern design?

Answer 1

Globalization can lead to design diversification as the markets undergo cultural segmentation and varying expectations of need, value, and quality. This can be both advantageous as well as puzzling to design teams.

That having been said, globalization also allows for cross-cultural collaboration and a far more accessible evaluation of predecessor or even competitor designs. On a global scale, this then can, and has led to large scale market adoption resulting in possible premature design trends. This is also both good and bad, as the market begins to adopt and demand the 'trend' and inherent design paradigms in lieu of possibly better emerging ones. But at the same time, globalization almost antithetically provides for greater market diversity which in turn allows for emerging designs to replace the archetype.

Answer 2

Globalization is growth to a global or worldwide scale. E.g. "the globalization of the communication industry".