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The iPhone has led to greater productivity and business competition to rise due to it's innovation and abilities to do just about anything that satisfies our media entertainment needs. This led to competition in the smartphone category where businesses are finding better ways to target the prime population of those interested in technology. i.e. The iPad has also contributed to the rise of tablet PCs and technology that uses the touch ability.

The iphone carries the abilities to shop, surf the web, gps, scanning barcodes, gaming and so on as the list goes on. Many sought to take advantage of this technology by devoloping applications like mobile banking, or using the phone as a credit source. Thus, leading to replication of it's innovations and similar features across the smartphone competitors.

Ever since the iPhone has demonstrated it's high success across the globe, business companies have taken a high interest in competing with a technology well advanced for our generation.

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