What is the advantages and disantavantages of referral computer?

Answer 1

Referral computers, often used in customer acquisition strategies, have the advantage of leveraging word-of-mouth marketing, which can result in higher trust and conversion rates. They can also reduce marketing costs by incentivizing existing customers to bring in new ones. However, disadvantages include the potential for over-reliance on referrals, which may limit broader marketing efforts, and the risk of generating low-quality leads if the incentives are not properly aligned with business goals. Additionally, managing and tracking referral programs can require significant resources and oversight.